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Deliverability and Compliance Updates
February 8, 2024
Improvement

Hello,

With the new Google/Yahoo sender requirements behind us now, it's time to announce the new set of updates we rolled out to help you stay compliant at all times.

⚡️Mandatory Domain Verification

With the new requirements in place, it's very important that we help our users to stay compliant and avoid being penalized by Google and Yahoo.

This means that all accounts are now required to verify their domain in order to send emails.

Note: the sender addresses must be aligned with the verified domain.

⚡️Updated One-click Unsubscribe

As you know, one-click unsubscribe header has been added to your emails a long time ago.

However, the new requirements state that a new one-click method is used: Email-Unsubscribe-Post header

This new method has been implemented in your emails ensuring full compliance with the new unsubscribe rules.

⚡️ Improved Domain-related Notifications

We've added multiple notifications across the app to help you stay compliant at all times.

1. Email notifications: 

Whenever one of the domain records lose verification you will be notified via email immediately. 

Email sending will be halted until the domain is fully verified to avoid any damage to your deliverability.

2. Display message if domain record is removed.

On your domain page, you will now see a warning message if any of the records are unvalidated: "DNS records missing"

Screenshot 2024-02-05 at 15.20.00.png

3. Display warning in email editor

You will also see a warning message if the sender domain is not verified inside the Email Editor.

email editor.png

4. Display warning in Send Email flow step. 

If you've missed the sender domain warning message in the email editor, you will also be notified in the flow send email steps and broadcasts.

send email.png

Other improvements

 ✨ Adding new sender from unverified domain - If you add new sender address, but the domain has not yet been verified, you will be prompted to do so. The domain will be automatically added on the Domain Verification page.

Added DMARC as optional domain verification record  - The new requirements force large senders to add DMARC policies to their domains. For that reason, we've added an optional verification record to help when setting up DMARC.

✨ Added link to Broadcast to Person events - You can now open the Broadcast email directly from any person who received it. 

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