Last week, we launched an important feature that allows you to use event properties data in your emails to personalize your messages and deliver important information to your contacts. You can now create dynamic merge tags for your events. Read this announcement to understand how.
Each event can have one or more properties with values. Properties are additional details about an event. For example, a "Trial expired" event might contain the following properties:
Trial start - when the trial has started. A date field. For example, "26 Nov 2023"
Trial end - when the trial will end. A date field. For example, "10 Dec 2023"
MRR - monthly recurring revenue from the user. A number field. For example, "100"
You can now use the values of event properties in emails to personalize the email and include important information relevant to the user. Let's say you want to include the trial end date of the user in your welcome email. To do that, you have to use an event merge tag.
Event merge tags work like any other type of merge tag. Open an email to edit or create a new email, then select the "Merge tags" button:
Then select Events from the Object dropdown:
Under Event, you will see a list of all the events in your Encharge account. Select "Trial expired". In case the user can receive the event more than once, you can also choose which event you want to include in the email — the first received or the last received. Then select the field (i.e., the property of the event) - "Trial end" in our case.
Then, select the default value. In case the event doesn't have a property or value for the property, this value will be inserted instead.
Lastly, click on the "Select" button, and the event merge tag will be inserted in the email:
This merge tag will dynamically populate the end date of the trial of the user in the email.