Love how MailChimp gives you actionable statistics for each campaign. Also benchmarking your campaign against other accounts in the same industry (as you set up your industry in your profile), so you can see how you're comparing to competitors.
Would love to get something like this included:
- which audience/segment got the email
- what was the subject line
- when was it sent out
- average open rate
- average open rate compared to others in your industry
- how did it preform in the first 24 hours
- did people forward the email
- did people unsubscribe and why (see also https://www.facebook.com/groups/encharge/permalink/477169563498609)
- which are the links that are clicked most often
- who are the subscribers with the most opens
- social performance
- where are my subscribers based in the world (also to update on their profile automatically if this is not the case yet, so you can sent better emails based ont their timezone
A lot of these statistics are also clickable to see them in more detail.